There is a long history of ‘Visit Israel’ ads that seem to miss the mark. Various organizations want the world to visit our tiny country, but apparently good intentions are just not enough, and these often result in offensive adverts. The latest spot, by the Canadian Council for Israel and Jewish Advocacy (CIJA), should get some kind of an award for bad taste:
Size Doesn’t Matter – CIJA – 2010
Following are a few more ‘Visit Israel’ ads you might find offensive. One thing I find common to all these ads is that they all probably started as funny jokes during a brainstorming session, but there were probably no adults in the room to say “Ha, ha… very funny, now let’s think harder”. Some of these were specifically aimed at quote-unquote going viral, hoping for a lot of FW: FW: FW: THIS IS FUNNY emails.
Un-holy Israel – Keta Keta – 2007
Indeed – Israel at Heart – 2005
I have written before about Taglit-Birthright Israel , a beautiful program that sends young Jews from all over the world to visit Israel for the first time for free. Yes, free! There are no strings attached, and no hidden agendas: the goal of the program is posted on its website: “to diminish the growing division between Israel and Jewish communities around the world; to strengthen the sense of solidarity among world Jewry; and to strengthen participants’ personal Jewish identity and connection to the Jewish people.”
I am not sure people need much persuasion to get a free 10 day trip, but if you do you can check out this video, summarizing an evening of solo performances of monologues, spoken word and hip-hop inspired and performed by past participants, and directed by Vanessa Hidary, a.k.a. The Hebrew Mamita, of HBO’s Def Poetry Jam:
Make sure you check out the schedule for upcoming performances.
Just came back from an amazing experience – a ten day guided tour of Israel. I was one of five Israelis who joined a group of 42 young American Jews, in a free trip organized by a foundation called Taglit-Birthright Israel . They provide first time, peer group, educational trips to Israel for Jewish young adults ages 18 to 26. Taglit-Birthright Israel’s founders created this program to send thousands of young Jewish adults from all over the world to Israel as a gift in order to diminish the growing division between Israel and Jewish communities around the world; to strengthen the sense of solidarity among world Jewry; and to strengthen participants’ personal Jewish identity and connection to the Jewish people.
300,000 people have already participated, so click here if you want to learn more.