Visit Israel in Spite of Our ‘Visit Israel’ Ads

There is a long history of ‘Visit Israel’ ads that seem to miss the mark. Various organizations want the world to visit our tiny country, but apparently good intentions are just not enough, and these often result in offensive adverts. The latest spot, by the Canadian Council for Israel and Jewish Advocacy (CIJA), should get some kind of an award for bad taste:

Size Doesn’t Matter – CIJA – 2010
httpv://www.youtube.com/watch?v=bmdHvRxsty0

Following are a few more ‘Visit Israel’ ads you might find offensive. One thing I find common to all these ads is that they all probably started as funny jokes during a brainstorming session, but there were probably no adults in the room to say “Ha, ha… very funny, now let’s think harder”. Some of these were specifically aimed at quote-unquote going viral, hoping for a lot of FW: FW: FW: THIS IS FUNNY emails.

Un-holy Israel – Keta Keta – 2007
httpv://www.youtube.com/watch?v=IjmkuIqvl8w

Indeed – Israel at Heart – 2005
httpv://www.youtube.com/watch?v=K4-l8XfpkC0

Israeli Newspapers Aren’t Dying – They Are Committing Suicide

[singlepic id=195 w=300 h=446 float=right]I watched a few of the first episodes of Israel’s first season of Survivor, but saw enough shots in which the female contestants’ backsides where filling up the entire screen, in order to determine this was no mistake, only another step closer to imitating the raunch culture oversees. When the Israeli media started referring to contestant Marina Kavisher as the “National Rump”, I noted to myself that this just might amount to sexual harrasment as defined by Israeli law – but kept my mouth (and keyboard) silent. As Israeli Survivor’s season 2 comes to a close, Maariv‘s fashion supplement Sig’non decided to commemorate this important event with “The Big Ass Quiz” which urges readers to match each backside with a face.

I don’t have anything particularly smart or funny to say about this. I just think this is another sign my countrymen are growing further apart from me – or vice versa.

Update: You can read this post in Hebrew here.

Top Ten Most Offensive Israeli Ads – Part 2

Over the years, the Israeli ad agencies seem less and less connected to the human experience and more and more willing to use anything to sell everything. In this list I attempt to countdown the most offensive advertisements created in Israel in recent years, in the hope of using shame as an incentive to be more creative.

While part 1 of this list focused on ads that were particularly insensitive towards historical tragedies of other nations, part 2 focuses on ads that use sexual harassments and hints of pedophilia as their storyline. Every time each of the following ads was criticized by the media and by consumers, the admen had the same exact response, claiming it was all done with a tongue-in-cheek approach, accusing the critics of being humorless sticks-in-the-mud.

2006 – Chipsi Free TV Ad – McCann Erickson

httpv://www.youtube.com/watch?v=71sT12KwS84

A young boy in a Hugh Heffner bathrobe tells his mom to relax as he gets a visit from two teenage blondes. Had it been a young girl getting a visit from two high school guys, there is no doubt in my mind there would have been cries of pedophilia.

2008 – Nescafé Taster’s Choice TV Ad – McCann Erickson

httpv://www.youtube.com/watch?v=XIPk2aad874

The new Mrs. Robinson apparently now has a craving for instant coffee and a different bachelor, dispensing sexual innuendos that would have been considered too shallow and obvious by 1980s porn directors. Nothing new, just your run-of-the-mill insult to intelligence.

2008 – Kotex Dry & Soft Night TV Ad – McCann Erickson

httpv://www.youtube.com/watch?v=oAX0rDqLCdo

This is another example of a brainstorming joke that should have never left the ad agency’s conference room. Parents watching this ad with their kids are not only forced to answer questions about doggy style and the meaning of 69, but are also forced to try and explain how sexual positions correlate to female hygiene products. Totally inappropriate.

2007 – Lighting Warehouse TV Ad – Inbar-Merhav-Shaked

httpv://www.youtube.com/watch?v=JS1muFSM8ZU

Miki Buganim, an Israeli hairstylist and a D-List celebrity, harasses salesmen with lighting-related sexual innuendos, looking for something for his bedroom, appreciating the fact that it bends – the light fixture, that is – and upon hearing about the 70% discount, stating he would have also agreed to 69.
Since I find a good portion of all Israeli ads to be superficial and insulting to the intelligence, I actually consider this ad to be refreshing, believe it or not. Buganim, an effeminate gay guy, sexually harassing other people in a commercial, is actually progress in a twisted kinda way. Just like gay couples who want to hop on the marriage wagon, clearly seeing that half of the straights experience buyer’s remorse – when a gay guy sells, you know Israeli society had made some progress.

Top Ten Most Offensive Israeli Ads

Over the years, the Israeli ad agencies seem less and less connected to the human experience and more and more willing to use anything to sell everything. In this list I attempt to countdown the most offensive advertisements created in Israel in recent years, in the hope of using shame as an incentive to be more creative.

2005 – Yes Satellite TV Ad – McCann Erickson

httpv://www.youtube.com/watch?v=V4i4LAIat-Y

With millions of Vietnamese dead and 60,000 Americans dead, this ad counts on its viewers inability to feel any empathy to casualties of a war that is not their own.

2002 – Yes Satellite TV Ad – McCann-Kesher-Barel

httpv://www.youtube.com/watch?v=nUWppnpBae0

With more than 1500 people who drowned in one of the worst maritime disasters, the creative genius of Israel’s leading advertising agency adds insult to injury and in an impressive juglling act puts the wheel of the liner in a woman’s hands.

Continues here.