As much as Israelis love English, Israeli business-owners like English puns and play on words better. Well, not really play on words, but what they perceive to be a clever play on words.
How about an Israel cosmetics company that apparently wanted to stress how inexpensive its products are, and came up with the ingenious name of Beauty-Free Cosmetics.
Yes, they wanted the customer to make a connection between the beauty products and the cost of similar products sold in the airport Duty-Free shops. These people love English so much they did not bother to check the meaning of ‘duty’ or ‘free’, and so they are now selling cosmetic products without beauty.