Trying to cash in on Obama’s cachet, a new print ad for the Israeli branch of Berlitz was just released – and it is litigiously similar to the ad I designed back in July 2008. Let’s compare:
|[singlepic id=92 w=250 h=368]
||[singlepic id=136 w=250 h=368]
|Copywriter: Shahar Golan
||Advertising Agency: Grey, Tel-Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Moti Rubinstein
Copywriter: Uri Shoham
Art Director: Karin Gross
Account Manager: Dani Brande
Account Supervisor: Noa Heinemann
Account Executive: Mor Gluska
Here are a few relevant comments from the I Believe in Advertising blog:
ahoovi said on January 22, 2009 @ 10:55 am:
another great *copy* from the adler/grey/copyhouse…
it was actually used at the obama campaign –
and in posters:
apparently all you need to be an absolutely brilliant copywriter is to use google…
uri said on January 22, 2009 @ 2:28 pm:
As the copywriter of this ad, I can assure you that I thought about the idea by myself. I didn’t use Google, as you did. Further more, the creative was to use the phrase in the right context.
The question is that- can we believe that two human minds might think about the same idea?
Yes we… you know what? its not important if you believe me or not.
Keep on the Google work.
Uri & Karin
Rich said on January 22, 2009 @ 4:28 pm:
Ouch. Copycat spoted.
Israeli film The Band’s Visit (Bikur HaTizmoret) received prestigious awards and was shown worldwide – except for the Arab world. The film, which depicts a fictional visit of a ceremonial Egyptian police orchestra to a remote Israeli town, was boycotted in Egypt and in other Arab countries ‘to avoid cultural normalization with Israel’.
Last week, the Israeli Embassy in Egypt invited distinguished local intellectuals for a private screening of the movie at the Four Seasons Hotel. Film director Eran Kolirin was also invited and answered questions raised by the audience after the screening. Since local Egyptian cinemas do not show the movie, Kolirin encouraged local folks to “take it off the Internet, anyone who wants, get pirate copies off the Internet and watch it“.
Here is the video evidence from this evening’s Israeli Channel 10 news:
Last night on Lior Shlein’s late night show on Channel 10, Israeli singer Shiri Maimon confessed to bootlegging the Mama Mia musical in London for personal use. I should emphasize I am not complaining in any way, shape or form – quite the opposite, I was very happy to learn she has a blasé attitude towards intellectual property, especially since her new album was just released and may find its way into various peer-to-peer networks.
Enjoy her ‘funny story’ of fooling the security guard (Hebrew):
Now that Shiri de facto joined the movement against intellectual property, she should educate herself by watching Steal This Film.