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The Israeli Domino’s Pizza franchise has released its D-Crust Heroes advertisement campaign, a spin off the ol’ Little Red Riding Hood tale: in the TV commercial we meet some superheros, each of them had one of its organs enlarged: one got a big nose for smelling the garlic on the pizza, another got a big mouth to taste the pizza crust, a third has big eyes to look at the cheese – and wait for it… a fourth hero with big ears that delivers a punch line that will knock you over by saying: ‘Sounds good!’ at the end of the ad.
The campaign includes a take-out menu that was delivered with today’s newspaper, drawn like other superhero comics, only with the extra benefit of pizza ordering information. When I first laid my hands on the menu, I felt a little bit funny. Check out the image and tell me if you feel it too:
Now, I know superman wears his underwear on top of his clothes, and on the other hand I know that Barbie’s Ken does not have a penis – okay, I get it: fictional characters have genitalia issues – but this is getting ridiculous:
Giving the D-Crust Heroes protruding male members is going way too far, and while it may be appetizing for a portion of the population, I am not sure Domino’s executives wanted to court that specific audience.