Oh No You Di-int! – Berlitz Language School Rips Off My Obama Graphics

Trying to cash in on Obama’s cachet, a new print ad for the Israeli branch of Berlitz was just released – and it is litigiously similar to the ad I designed back in July 2008. Let’s compare:

[singlepic id=92 w=250 h=368] [singlepic id=136 w=250 h=368]
Copywriter: Shahar Golan Advertising Agency: Grey, Tel-Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Moti Rubinstein
Copywriter: Uri Shoham
Art Director: Karin Gross
Account Manager: Dani Brande
Account Supervisor: Noa Heinemann
Account Executive: Mor Gluska

 

Here are a few relevant comments from the I Believe in Advertising blog:

ahoovi said on January 22, 2009 @ 10:55 am:

another great *copy* from the adler/grey/copyhouse…
it was actually used at the obama campaign –
in shirts:
http://frgdr.com/blog/2008/10/06/hebrew-obama-merchandize-spotted-hampshire/
and in posters:
http://frgdr.com/blog/2008/07/22/obama-hebrew-poster-oui-ken/
 
apparently all you need to be an absolutely brilliant copywriter is to use google…

uri said on January 22, 2009 @ 2:28 pm:

Dear ahoovi,
 
As the copywriter of this ad, I can assure you that I thought about the idea by myself. I didn’t use Google, as you did. Further more, the creative was to use the phrase in the right context.
 
The question is that- can we believe that two human minds might think about the same idea?
 
Yes we… you know what? its not important if you believe me or not.
Keep on the Google work.
 
Uri & Karin

Rich said on January 22, 2009 @ 4:28 pm:

Ouch. Copycat spoted.