Jerry I’m telling you I have this power. And I have no control over it.
– – Cosmo Kramer – Seinfeld – s05e11
[singlepic id=185 w=320 h=240 float=right]Just two days ago I blogged about the mixed messages sent by Agritech, Israel’s agricultural exhibition, in their full page ads which had both an inviting slogan (The world arrives in Israel! Israel awaits the world!) and a deterring world map featuring relocated countries and arrows pointing every which way.
Well, it only took one phone call to event organizer Atar Krauss (as suggested by a reader of mine) to produce some results. In today’s Maariv newspaper the new ad is partly fixed: the countries are still playing musical chairs (except for Korea, circled in yellow by me, which was moved back), but at least the arrows are pointing to Israel, helping the world arrive there:
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“Ya know, I don’t get it. I’m not allowed to ask a Chinese person where a Chinese restaurant is? Aren’t we all getting a little too sensitive? If somebody asks me which way is Israel, I don’t fly off the handle.”
– – Jerry Seinfeld – Seinfeld – s05e10
Israel may be a leader in agriculture, but probably not in cartography. Agritech, The 17th International Agricultural Exhibition will be held in Tel-Aviv this coming week. Published in the local papers is an ad for the event sporting a map of the world and the ambiguous slogan “The world arrives in Israel! Israel awaits the world!”. I assume publishing full page ads is costly, and so I have to wonder: who was in charge of putting arrows on the map to direct the world to Israel?
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Come to think of it, upon closer inspection this seems like the craziest map I have ever seen:
Korea seem to have moved into China, Nigeria is now in the center of Africa instead of the Congo, Ukraine moved to Russia and Bulgaria is now where Germany used to be. Way to welcome the world to your exhibition, Agritech! …or is this game of musical chairs intended to break the ice?
Israel gets plenty mad whenever anyone gets creative drawing a map of the Middle East and usually raises a storm when someone uses a different color for the occupied territories – so the act of relocating whole countries seems to me like the strangest way to say welcome.
Update: This post has a follow-up here.