38-year-old Eddie is convinced his digital life would be better upon meeting five types of people and showing them the unexpected negative impact they have on others:
The Under-Tagger – This guy would spend a week going through old video cassettes, finding the amazing CNN footage from 1983 he was looking for, but upon uploading it to YouTube would title it: ‘She Lied!’ and would tag it using three keywords or less, at least one of which is misspelled. The Under-Tagger assumes that since you can clearly recognize the people in the video, there is no need to be petty and elaborate on it in the title, description or keywords, and as a result of that no one can find his video even when searching for relevant keywords.
The Non-Linker – This guy would spend an hour blogging on a recent survey or commenting on an obscure news item, spewing lots of words and ideas without supplying a single link to the actual survey or the original news item. If this guy writes in a different language, say Hebrew, he would never consider supplying the English spelling of names of people or companies he writes about. The Non-Linker believes he is the alpha and the omega and thus his readers need not check out additional data on other websites.
The Voluntary Spammer – A relic of Web 1.0, this guy truly believes everything he reads in emails he receives, and feels it is his moral duty to forward them to all his friends. From a new computer virus and PowerPoint slideshows, to ladies dying from perfume spraying and cash giveaways from Microsoft, this guy assumes the newspapers do not report the big stuff, and that everyone in his contact list is interested in the small stuff. The Voluntary Spammer tends to get offended when you try to explain this to him over the phone, claiming he only wanted to help.
The Armchair Activist – This guy had joined dozens of groups on Facebook from curing AIDS to freeing Tibet, and truly believes he has done his part. Without once leaving his house or donating a buck to causes he really believes in, the Armchair Activist feels so good about himself he often tries to recruit his friends in the hope that AIDS would really be cured if only one million people click a button.
The BCC-Denier – This guy sends an invitation to his new exhibit by email, adding hundreds of people to the TO section, assuming that since all of them know him, they should all know one another. A direct result of this gross faux pas comes from recipients who RSVP by clicking Reply-All, and people who harvest email addresses revealed in the email for their weekly newsletter.