The pendulum swings and as far as sex segregation and marginalizing women, it seems Israel is at the very end of the swing: Surely it cannot get worse than forcing women to sit at the back of the bus or requesting women dress modestly when visiting a doctor. And so the silent majority is silent no more, protesting extremists pushing the country away from its founding principles. I am very hopeful we will soon experience again a sane and equal normalcy.
Having said that, I take issue with all the brouhaha about the exclusion of women from advertisements: leading Israeli companies have come under scrutiny (1, 2, 3) for print ads that did not include women in them. Essentially, these people are demanding that women will be returned to advertisements – and I think that’s laughable:
Until the day comes when ad agencies are no longer havens for misogynistic men, portraying women in their stereotypical positions as secretaries and housewives – or seductresses; Until the day comes when women in TV ads will try to persuade us to switch banks or buy car insurance, and not just as gratuitous eye candy to hold the product up against their naked, heaving bodies: Until the day comes when women are shown as equal to men – until that bright day arrives, getting rid of images of women in advertising might just be a breath of fresh air; An extreme measure to combat an unbearable situation that have been going on for far too long. To quote the fictional Admiral Percy Fitzwallace: “[We've] got some real honest-to-god battles to fight. [We] don’t have time for the cosmetic ones.”
To prove my point, here is an assortment of newspaper ads published this week:
If you are reading this post, you must be Israeli singer, Amir Benayun (and no one else!).
I have found a video lying around the Internet and I think it belongs to you. At least that’s what I understood from the following takedown notice on YouTube:
As you probably know, the sure way to make a video appear everywhere is to try to take it down claiming you own the copyrights. Fair use?Fair mousse! That’s why I felt it was my civic duty to put this video here, for you to take and put it away:
After you have finished downloading it to your home, the video will naturally disappear from this post, and I will know you are keeping it safe where no one can illegally watch it. I am very sorry I had to post this video here, as I am not even sure I agree with its premise, but I felt I had to help you collect every piece of copyrighted material you own.
After watching the brilliant Israeli rock opera ‘War’ on stage, and blogging about it, I have been corresponding by email with musician Kobi Vitman who created it based on his experiences in 2002 as a reserve infantry soldier during Operation Defensive Shield, and the PTSD that followed. A couple of months ago, when the original cast recording was issued, I tried to convey to Vitman my own experiences as a listener and a fan of the genre, emphasizing the difficulty in trying to track down these musical gems once the curtain closes on the original show. In accordance with my beliefs about file sharing, copyright laws and my own experiences searching for recordings of Israeli musicals, I tried to push for making the entire album available online.
Well, I am so very happy to announce that as of this week, the album is indeed available online and for free. You can still purchase the physical CD, booklet and all, for 40NIS, but if you just want the MP3 files, they are now legally available on WarRockOpera.com. You can still watch the show live in its acoustic version. Check the website for details.