frgdr.com Blog

Everybody Else Is Doing It, So Why Can't We?

IDOL GIVS BAKE

April 14th, 2008 · 1 Comment · venting

This evening Israeli Channel 10 News covered Brad Pitt’s microphone malfunctioning on Fox’s Idol Gives Back and stage manager Debbie McVickers shining as she came to the rescue. Channel 10’s fluffy-issues correspondent Haim Etgar dubbed the incident ‘a huge screw-up’, right before using a caption that seemed like it was spelled by an 11 years [...]

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Everyone Is Talking About modu – But What Is modu Talking About?

February 10th, 2008 · No Comments · venting

Avid readers of my blog know all about my disdain for Engbrew, the English/Hebrew language that threatens to replace the holy tongue. Based on a child-like fascination with the American culture, many Israelis think speaking English-peppered Hebrew makes them seem more intelligent. Yes, just like the people who think wearing glasses makes you look smarter, many [...]

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Optical Illusions: Finally An Israeli Company Who Will Not Tolerate Contemporary Advertising Trends

January 18th, 2008 · No Comments · venting

Rabbi Raphael Halperin, owner of Optica Halperin (and a former wrestler), announced yesterday that he is cancelling the tender for the company’s advertising account. This was the first time in 19 years the company called a pitch to run its three million dollars account, but after reviewing the bids Halperin decided to continue advertising on [...]

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New From Israel: Beauty-Free Cosmetics

January 10th, 2008 · 1 Comment · venting

As much as Israelis love English, Israeli business-owners like English puns and play on words better. Well, not really play on words, but what they perceive to be a clever play on words.
How about an Israel cosmetics company that apparently wanted to stress how inexpensive its products are, and came up with the ingenious name [...]

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