frgdr.com

I saw the eye doctor
And he showed me
A cool book
Filled with pictures.
He then said
There’s something wrong
With my 3-D vision,
But not to worry
I can still lead
A full and productive life,
But when I’ll join the army
I can never be
An Air Force pilot.

At age 7,
My life was ruined.

Instead of discussing the issues that lead to the ongoing decrease in army enrollment, the powers that be have decided to embark on a campaign that aims to shame Israelis that did not enlist, and emphasize the superficial shared experiences that connect Israelis who did serve.
Having served in the IDF myself, I think I earned the right to say I find this campaign to be quasi-fascist on one hand and super-shallow on the other – an all out war on secular middle-class Israelis.
Only in a newborn democracy would the government dare to attack a portion of its citizens without ever opening the subject for real debate: in the commercials you would not find a single governmentally-exempt Orthodox Jew, nor a single sexually-harassed female soldier, nor a single MoD-ignored PTSD veteran.

Here is one of the TV spots of this campaign:

Here is a spoof ad that was recently released by a group of brave Israelis (with less than brave acting skills) in an effort to open the subject for debate:

Hat tip to Mizbala.