Channel 10 is the youngest of Israel’s three broadcast channels. Established January 28th, 2002, it is just over 6 years old and still struggling to snatch viewers from the leading Channel 2.
Over the years I have noticed Channel 10 is much too absorbed in finding a magic logo, a magic tagline, a magic bullet to make [...]
If You Change Your Logo, They Will Come
February 22nd, 2008 · No Comments · venting
Top Ten Most Offensive Israeli Ads - Part 2
February 13th, 2008 · 2 Comments · venting
Over the years, the Israeli ad agencies seem less and less connected to the human experience and more and more willing to use anything to sell everything. In this list I attempt to countdown the most offensive advertisements created in Israel in recent years, in the hope of using shame as an incentive to be [...]
Walking Without Excessories Is Like Walking Around Naked
January 30th, 2008 · No Comments · venting
In the last couple of years it became common practice for Israeli newspapers to stuff themselves with supplements which look at first like genuine newspaper addition, but are actually just advertisements posing as articles. This is an effort, I assume, to give the inherit deceitful nature of advertising an air of objective news coverage.
There is one [...]
Optical Illusions: Finally An Israeli Company Who Will Not Tolerate Contemporary Advertising Trends
January 18th, 2008 · No Comments · venting
Rabbi Raphael Halperin, owner of Optica Halperin (and a former wrestler), announced yesterday that he is cancelling the tender for the company’s advertising account. This was the first time in 19 years the company called a pitch to run its three million dollars account, but after reviewing the bids Halperin decided to continue advertising on [...]
