frgdr.com

The Israeli branch of WIZO, the Women’s International Zionist Organization established in 1920, continues its annual tradition of announcing the most chauvinistic Israeli advertisements created during the past year. The worst ad will be announced during International Women’s Day, but the top ten finalists were revealed last week. Following are the most sexist TV spots of 2009 and while they are in Hebrew, sexism transcends language barriers:

Tempo’s Goldstar beer – McCann-Erickson Israel

Israel Post – Glickman-Nettler-Samsonov

Trima’s Postinor morning-after pill – Armoni BATES

Procter & Gamble’s Fairy liquid – Adler, Chomsky & Warshavsky

New Hamashbir Lazarchan – McCann-Erickson Israel