WIZO Announces Most Sexist Israeli Ads for 2009

· tweet comment Posted on March 4, 2010 by Shahar Golan

The Israeli branch of WIZO, the Women’s International Zionist Organization established in 1920, continues its annual tradition of announcing the most chauvinistic Israeli advertisements created during the past year. The worst ad will be announced during International Women’s Day, but the top ten finalists were revealed last week. Following are the most sexist TV spots of 2009 and while they are in Hebrew, sexism transcends language barriers:

Tempo’s Goldstar beer – McCann-Erickson Israel

Goldstar Beer

Watch this video on YouTube.

Israel Post – Glickman-Nettler-Samsonov

ISHAY HADAS PRODUCTIONS – דואר ישראל

Watch this video on YouTube.

Trima’s Postinor morning-after pill – Armoni BATES

GUSTAVO PRODUCTIONS – פוסטינור

Watch this video on YouTube.

Procter & Gamble’s Fairy liquid – Adler, Chomsky & Warshavsky

Procter & Gamble Israel – Fairy TV Ad

Watch this video on YouTube.

New Hamashbir Lazarchan – McCann-Erickson Israel

New Hamashbir Lazarchan – Moran Atias TV Ad – 2009

Watch this video on YouTube.
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