frgdr.com

I participated in a group exhibit in light of the coming Israeli elections held this week (Tuesday). A couple of months ago we started a project which uses the visual language of the well known Absolut Vodka advertisement campaign, to let each participant show his stand on a chosen political issue or party. With so many disgruntled people, some of the produced photos were a bit on the cynical side

All the participating images are ‘straight photography’, shot on 4×5″ Sinar cameras – and aside from some minor Photoshop retouching, what you see is exactly what was shot in the studio. The entire project was featured on Israel’s leading photography magazine, Contact (now discontinued).