WIZO Announces Most Sexist Israeli Ads for 2009

The Israeli branch of WIZO, the Women’s International Zionist Organization established in 1920, continues its annual tradition of announcing the most chauvinistic Israeli advertisements created during the past year. The worst ad will be announced during International Women’s Day, but the top ten finalists were revealed last week. Following are the most sexist TV spots of 2009 and while they are in Hebrew, sexism transcends language barriers:

Tempo’s Goldstar beer – McCann-Erickson Israel
httpv://www.youtube.com/watch?v=8goTtVdOblM

Israel Post – Glickman-Nettler-Samsonov
httpv://www.youtube.com/watch?v=_SLFzdafd7A

Trima’s Postinor morning-after pill – Armoni BATES
httpv://www.youtube.com/watch?v=5CYKG7tMNuI

Procter & Gamble’s Fairy liquid – Adler, Chomsky & Warshavsky
httpv://www.youtube.com/watch?v=enmsH6dVSXw

New Hamashbir Lazarchan – McCann-Erickson Israel
httpv://www.youtube.com/watch?v=HYU3FnJRwVU

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