Since traditional advertising ceases to be effective, I am afraid the future is made out of quote-unquote guerrilla marketing like this T-Mobile ad just shot on London Liverpool Street railway station. The war over mind share rages on and in the very near future it would be impossible to leave your home without stumbling into an advertisement, and most of the time you won’t even know you’re in one.
It is a loathsome, offensive ad. Yet I can’t look away:
Check out T-Mobile’s Life’s for Sharing YouTube channel for prep videos.