Update: This post discusses TipJoy, which has now shut down its service. More info here.
Most bloggers and small content-providers do not expect to earn money that way. They do it for the fun of it, writing about things close to their heart. But everyone needs to feel the love, and so bloggers take comfort in the rising number of visitors, the search terms that led visitors to the website, and by the comments left.
When that initial love fades, many bloggers post a PayPal donation button or an Amazon Honor System paybox, to allow readers to leave small cash tips as a way of saying thank you for the content provided. The thing is, as most people read multiple blogs daily, it usually takes an extraordinary event to make a reader step out of his comfort zone, login to his PayPal account and actually send a buck.
This is where TipJoy, an exciting new startup comes to the rescue: readers are not required to create an account to leave a tip, so the initial friction is removed. They just click the button and type in their email address, thus starting to build up an account debit – one single account for tips left in multiple websites. Eventually readers can pay that debit off via PayPal, although no one comes after you if you choose to skip out on the bill. Readers can also start to ask for tips on their own site, and anything people leave for them offsets what they have given to others.
That is the magical simplicity of TipJoy: Did you read something that made you laugh? Tip the blogger 10 cents. Someone posted a scoop you enjoyed reading? Click to tip them. At the end of the month, go to your TipJoy account, and pay your entire 3 dollar bill in a single PayPal transaction.
frgdr.com added TipJoy’s ‘tip this’ buttons to its posts. We’ll see how it goes.
Hat tip to TechCrunch.