What’s Wrong With the Israeli Internet Today? – Brought To You Courtesy of Hadar Ratzon

Update 1/2010: Hadar Ratzon now has an official website at HadarRatzon.co.il

I have already posted an elaborate list of the top annoyances plaguing the Israeli Internet*, but wherever my mouse takes me I encounter more and more prototypical examples:

Let’s say you’re watching the film Rendition (2007), and you notice a breathtaking actress:
[singlepic id=4 w=450 h=254 float=center]

You wait until the movie ends, and by scanning the credit list you find out her name is Hadar Ratzon:
[singlepic id=6 w=450 h=254 float=center]

You come home from the cinema, and anxiously google it:
[singlepic id=7 w=450 h=254 float=center]

Of course you did not really expect to find an official HadarRatzon.com website, as that may cost up to ten (10!) dollars a year, but the first result is her agent and it seems promising:
[singlepic id=8 w=450 h=296 float=center]

Guess again! Three photos and a website error – this is all the information you get from the company that gets a significant percentage off her income. Could there be a better example to prove that Israeli companies do not consider the Internet a marketing tool, nor a knowledge acquisition tool?

* For a lack of a better term, ‘Israeli Internet’ is what I call the ad-hoc collection of websites run by Israelis.


Afterword:
Thanks to reader koko, I stand corrected. I must have been mesmerized by Fatima Fawal (Zineb Oukach) and her middle-eastern features, that when the credits rolled I mixed her up with Safiya (Hadar Ratzon). As koko suggested, Safiya is the lover and co-worker of Douglas Freeman (Jake Gyllenhaal). Here is a frame of hers from the film:
[singlepic id=14 w=450 h=254 float=center]
And another one, just to make it up to her:
[singlepic id=15 w=450 h=254 float=center]
Either way, my critique of the Israeli Internet still stands – it just so happens that this entire post started by a case of mistaken identity.

8 thoughts on “What’s Wrong With the Israeli Internet Today? – Brought To You Courtesy of Hadar Ratzon”

  1. Hey,

    Just seen the same movie and wanted to google the same beautiful lady and came up with the same lousy agency web site.

    What a pity for such a breathtaking actress!

    /Cheers from Sweden

  2. Hello, just seen the movie and follow the same procedure. The picture you posted is of the daughter of the bad and bold guy Igal Noar and her name in the movie is Fatima. According to the screenshot her real name is Zineb Qukach. So who is actually Hadar Ratzon? The co-worker and lover of the CIA agent?

  3. There actually is no error on that page…
    but yeah they should add some video and biography…

    seems they are a little more Israel oriented – she has a Hebrew bio there…
    how is your Hebrew?

  4. Hi John!

    Obviously, this post is not about Hadar Ratzon, nor is it about my Hebrew skills.
    Ratzon was just representative of what I see as the frame of mind of Israeli content providers:
    If her own agency will not bother posting an updated biography (yes, in English, the common language of the world), if her own agency will not bother registering HadarRatzon.com, if her own agency will not post more than 3 small photos – then who will?

    The Internet is all about sharing and knowledge, and the point I was trying to make is most Israelis just don’t get it: the Israeli Internet is still stuck in the 1990s, when Flash animation reigned and knowledge took a back seat.

    Thanks for your comment.

  5. Put me down as another guy who invested an hour looking for who played Jake’s girlfriend after seeing the movie. Damn, she’s stunning.

  6. me too, looking for the actress (HadarRatzon) who played the girlfriend……… ended up here ;-)

    Never did find more pictures of her !

    She needs an agent.

  7. Seeing this has turned out to be quite a thing and also eventually having Hadar Ratzon’s web site updated, I just wanted to comment that my first post was indeed about Hadar Ratzon (Gyllenhaal’s co-worker and lover of the CIA agent, and not about the daughter in the movie) who I too found a great and very attractive actress.

    In either way, great to see that the power of the internet grass roots can get Ratzon’s web site updated :)

    Best of luck!

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