Gotta Have Hustle And Bustle When You Sell Hatsil And Batsal

Kishore Biyani, Managing Director of Pantaloon Retail (India)A very interesting article by the Wall Street Journal discusses the Indian retailer Pantaloon, led by Kishore Biyani, in its effort to blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice and convenience. Apparently when the aisles in their hypermarkets were wide and clean, the Indian shoppers did not purchase much, as the venues did not convey the city markets' look and feel. This was proved to be the case after Biyani renovated the stores, narrowing the aisles and leaving the onions dirty (hatsil in Hebrew is eggplant and batsal is onion, hence the title).

Having traveled to India myself, and after being smitten by some of the cultural differences (commonly referred to by Westerners as sheer chaos), I am naturally lured to reading these kinds of articles.

Here's the first paragraph of the original article:

On a tour of one of his supermarkets, Kishore Biyani notes that shopping carts are getting stuck in the narrow aisles, wheat and lentils have spilled onto the floor, black spots cover the onions and it is difficult to hear above the constant in-store announcements. He grins and congratulates the store manager.
Mr. Biyani, 45 years old, has built a large business and a family fortune on the simple premise that, in India, chaos sells.

If you want to read the full article, you can find it here. If you want to read the book written by Kishore, you can find it here.

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