Mikhail Gorbachev, the last president of the USSR, is making a print ad for Louis Vuitton. This comes a decade after his infamous TV ad for Pizza Hut. Either I don’t understand this new world, or I am just in denial for not liking what I see. It seems that everything and everyone is for sale: our history is for sale along with world leaders selling baggage, our childhood is for sale along with songs we grew up with now turning into soft-cheese-selling anthems.
Ehud Barak, Israel’s former prime minister, (Mazal Tov: he just got remarried this Friday), took a lot of grief for his decision to embark on a business career after his 2001 defeat in the general elections. But at least he made his millions of dollars lecturing abroad about world leadership and national security, subjects that are right up his alley. What kind of cachet does Gorby bring to Louis Vuitton? What does his participation in an advertisement campaign for bags for rich people do, other than say 'everything I ever stood for is crap'. It seems that even world renowned photographer Annie Leibovitz, could not mask his what-the-hell-am-I-doing-here face, with his hand holding the door handle looking like he wants to bolt from that limo.